What you should take into consideration when buying new towels is that there is a difference but the first thing to establish is that it really does pay to buy good quality cotton towels, simply because they will stay softer for longer.
Towels come in different weights of cotton called GSM. The weight of a towel is measured by the GSM (Grams per Square Metre). Low GSM (300-400) towels are light and thin whilst high GSM (450-600) towels are thicker and heavier. A towel that weighs less than 400 GSM is likely to be thin and typically suitable for a gym bag or trips to the beach.
In general terms, the higher the GSM the more cotton used, and the heavier the towel. So this leads us on to the question of the weight of a towel and what is ideal, and this in turn is all about usage. But every family would think about this as towels will be used daily and need to be absorbent, ideally will dry fast and be easily washable. Hotels tend to use white cotton towels of about 450 GSM cotton towels because they are ideal.
There is another factor to consider which is drying which means both during use and after washing. Zero-Twist towels are created using untwisted yarn in the spinning process which results in towels that, though they are 600 GSM, are very light, soft, and dry very easily. To ensure the towel feels cozy and luxurious, check the care label and ensure it states the towel is 100% cotton. Cotton fibers naturally attract water and can hold almost 25 times their weight in liquid. For extra comfort, 100% combed cotton ensures that the shorter threads have been removed, keeping the towel strong and preventing pilling. However, most towels are made of cotton, but the look and feel of towels largely depend on the type of cotton used.
Towels designed and priced for everyday use are made of standard cotton, while the more expensive Egyptian cotton towels have much longer threads, allowing each towel to have more moisture-absorbing loops per inch. The number and the length of loops is also an important factor in choosing the right towel. The denser the loops, the more absorbent the towel will be so check the stitch for thick, tightly packed loops. If however, you can see the base of the towel, then this is an indicator of a poor quality towel which personally we would not recommend.
If you are purchasing a hand towel or guest towel then it is advisable for the GSM to be at least 400. For Bath Towels, a higher GSM of 500 will provide a soft and absorbent towel. Typically, the higher the GSM, the better performance you will have from the towel. UK Wholesales supplies a wide range of towels including hand towels, bath towels, bath sheets with a GSM ranging between 400-700.